Social Media for Scientists – modern science communication

Social media tips and tricks needed for effective modern science communication

Social media is promoting the spread of misinformation and fake news.

This course aims at teaching you how to counteract this unfortunate trend; how to ensure an effective spread of scientific news and discoveries, by learning how to use social media as an effective educational tool.

Social Media for scientists – course duration

This course is offered in many versions ranging from a simple lecture to a fully interactive course spanning one-two days. Just let us know your requirements, and we will tailor the course to your needs.

Find your target group

The first question you need to ask is:

To whom am I speaking?

  1. Are you aiming at other scientists well within your echo chamber?
  2. Do you want to reach the science-literate general public?
  3. Do you want to reach the general public in general?

You might need to apply vastly different strategies for these target groups. If you talk to the general public as you would with other scientists, you might experience a severe backlash with the opposite effect than what you intended. In this course, you will learn the do’s and don’ts of online scicomm.

What you learn in this course:

  1. How to communicate with your target group (this module is also offered as a separate course in science communication)
  2. How to write effective social media posts targeted at your audience
  3. How to create social media networks, and how to find collaborators
  4. How to maximize post-reach (main focus: Facebook)
  5. Get an introduction to social media tools such as linking of accounts and social media planners such as Buffer.
  6. Pros and cons of auto-posting
  7. How to use hashtags

Contact us for more information!

This is Doctor Anna

Doctor Anna is a Ph.D. biologist with degrees from world-renowned institutions such as Cambridge University and Max-Planck Institute. She learnt about business during her time as VP of Content at ZAGENO. She currently resides in Berlin, Germany. Sci Hard!